Masterclass: Creating and Promoting an authentic personal yoga brand
When you recognise truth, truth has a vibration. The more you practice, the more you attune yourself to the vibration of truth.
Zero Point Academy is beyond excited to offer this full day masterclass on creating an authentic personal brand. Aimed at new graduated Yoga Teachers, this masterclass will dive into create a personal brand that represents your authentic teaching style and own personality, along with diving into the realms of social media and how to best utilise this for your brand.
Be guided through a series of yogic-centric exercises designed to help you get clear on where you and your teaching style fit into this yogi world, how to create an authentic visual identity that feels true to you, and how to market yourself without feeling like you’re selling out (social media, we’re looking at you!)
Details
Date: Saturday June 25 | 11.00am - 4.00pm
Location: Zero Point DRYSDALE Studio
Investment: $149.00
Ticket cost includes:
A delicious vegan lunch, all the cacao and treats and a printed manual to plan out the personal brand of your dreams.
Course Outline
The art of aligning
Session 1 - Defining your Brand Strategy
Understanding what a brand strategy is and why it is the foundation of your brand
Identifying your core personal values and brand values and finding the intersection between the two.
Creating a SanKalpa for your brand. Getting clear on your intentions and goals for creating a personal brand
Where do you fit as a teacher in the yoga world, and how can you stand out in the crowd
Striking the balance between you as a human being, and you as a brand
Session 2 - Crafting your Brand Identity
Be lead through a guided visualisation technique designed to help you get clear on the various elements of your brand and how this can be an authentic reflection of you as a person.
We will create a brief outline for the following design elements
Logo
Mood Board
Colour Palette
Tone of Voice
Imagery Style
Social Media Branding
Session 3 - Creating a Brand Road Map
Taking all the elements of your brand and combining this with the sturdy foundation of your brand strategy, this session is designed to dive head first into how to promote yourself.
You’ll be left feeling clear and confident on how to create a cohesive brand that will shine across:
Social Media platforms (Instagram/Pinterest/Facebook)
Web Presence (building a website, taking payments, creating a book system)
Email and Text Marketing (what is it and do you even need it!)